Social purpose, business value: The global trends that are transforming PR
Trends in PR
novembre 24, 2015
Less than 1 hour
Appropriate for all
While most leaders agree that public relations and communication are essential to organizational success, there remain many different views about what PR is, and the value it delivers. What if leaders could agree that the true value of PR is to help achieve social harmony while benefiting the bottom line? During this webinar, the presenter argued that like every profession, public relations needs to articulate both a social purpose and a business value.
Daniel Tisch APR, FCPRS, President & CEO, Argyle Public Relationships