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Associate Vice-President, Marketing & Brand Strategy

University of Waterloo

Description de L'emploi

Located in Waterloo, Ontario, Canada, the University of Waterloo is one of the world’s most relevant, connected and innovative institutions –– a beacon for creators, explorers and boundary-pushing thinkers, -- and known for its global leadership in co-operative education and experiential learning.
The University’s ambitious 2020 – 2025 Strategic Plan, Connecting Imagination with Impact, is focused on empowering students to leverage diverse learning experiences; providing every student with expanded experiential learning options; being a global powerhouse for research commercialization; developing new enterprises and supporting business growth; delivering a framework of learning-integrated work for professionals; aligning research strengths with global challenges; leading globally and nationally at the interface of society, health and technology; and creating a sustainable, supportive environment for living, learning, working and discovery that is worthy of students and the University community overall.
The University is seeking a future-focused, creative and strategic marketing and brand leader with a deep appreciation for an environment that values curiosity, courage, engagement and belonging, and who is eager to help share the University’s unique and vibrant story with the world.
Reporting to the Vice-President, University Relations, the Associate Vice-President of Marketing & Brand Strategy (AVP, MBS) is responsible for the navigation and positioning of the University of Waterloo’s profile and reputation in the context of an increasingly complex and competitive post-secondary landscape in Canada and internationally.
The AVP, MBS leads the development of the institutional brand strategy, platform and marketing campaigns; develops differentiating strategies and campaigns to build the institution’s profile and reputation; and ensures the availability of tools and templates for campus stakeholders that allow the broadest adoption of brand positioning guidelines across faculties, institutes, and academic support units.
As a champion of data-informed decision making, the AVP, MBS ensures access to an appropriate range of market research providing data and insights on target audiences, awareness and reputational matters, while also identifying, tracking and analyzing key data trends to drive planning, strategy and tactics.
Deeply appreciative of the importance of collaboration and consultation in an academic environment, the AVP consults widely to inform the design and implementation of integrated marketing and brand plans aimed at identifying and influencing key audiences. The AVP, MBS values relationships, creating authentic connections and networks with academic, administrative and marketing leaders to support a coordinated brand-presence, and pride-building for the University both internally and externally.
Within the University Relations portfolio, the AVP, MBS also ensures connections with institutional data analysis projects related to global rankings and reputation, and in collaboration with relevant campus leaders, develops strategies to build awareness, profile and reputation in targeted international markets.
The ideal candidate is a big thinker, active listener, enthusiastic networker and consensus builder with a deep understanding of marketing and brand positioning. Adept in current and emerging marketing and communications technologies, the AVP has demonstrated experience tracking data and trends, and matching purpose and audience.  At least ten years of leadership experience in a marketing or brand communications environment comes with demonstratable record of success in marketing strategies, including digital, in the post-secondary, not-for-profit or relevant private or public sectors. A valued partner who supports collegial and collaborative relationships, the AVP will have a deep appreciation for the value of post-secondary education and the role of universities in transforming lives, Canada’s economy and addressing the world’s biggest challenges, combined with a sensitivity to the unique character of the academic environment.
Detailed information on the key accountabilities and qualifications for this role can be found on the University of Waterloo website.
The University of Waterloo respects, appreciates, and encourages diversity. We welcome and encourage applications from all qualified individuals regardless of race, ethnic origin, religion, age, gender, sexual orientation, ability or disability. Canadian citizens and permanent residents will be given priority. The University of Waterloo is committed to accessibility for persons with disabilities.
The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract, the land promised to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is centralized within our Indigenous Initiatives Office.


  • Bachelor degree in marketing, communications, business or related field
  • Minimum of 10 years of leadership experience in a marketing or brand communications environment with demonstrable record of success, especially in digital marketing, in the post-secondary, not-for-profit or relevant public and private sectors
  • Demonstrated experience in leading and motivating teams and developing talent across an organization
  • Demonstrated experience as a valued partner in a collegial and collaborative environment
  • Deep understanding of brand and brand positioning
  • Creative, future-focused, and adept in current and emerging marketing and communications technologies, data analytics tracking and reporting
  • Strong digital marketing skills with proven ability to increase online traffic through the use of social media platforms and advertising
  • Agility and adaptability to prioritize for the digital landscape
  • Understanding of and/or experience in international markets
  • Exceptional writing skills
  • Exceptional public speaking and verbal communication skills, including high comfort level in delivering presentations to senior audiences and serving as an institutional representative when appropriate
  • Capacity to engage and communicate highly complex issues relevant to higher education
  • Active listener, connector, and consensus builder, with an ability to manage and respond to multiple and varied stakeholders and audiences
  • Sensitivity to the academic environment, thinking, and ways of working
  • Technical skills: advanced MS Word and PowerPoint, basic Excel

Comment S'inscrire

Apply through the University of Waterloo Career page. 
University of Waterloo Logo
Contact Pour Cette Position
Becky Grant
University of Waterloo
200 University Avenue West
Waterloo ON N2L 3G1

Téléphone: (519) 888-4567

Company Website: View
Lieu de Travail
Waterloo ON
Niveau D'emploi et Type
Senior Level
Full Time Permanent Staff Position
$100,000 - $149,999
Annonce à publier jusqu'à
décembre 04, 2020
Postuler sur le site de l'entreprise