Job Posting Details

CBC Radio-Canada

Senior Communications Officer English Services

Job Description


Senior Communications Officer (English Services) - WIN00658

Job Family: Communications
Primary Location: Winnipeg
Status of Employment: Permanent, Full-time
Deadline Date: Aug 27, 2017

What it’s like working at CBC/Radio-Canada

At CBC/Radio-Canada, we’re all about creating content that informs, entertains and connects Canadians on multiple platforms and from coast to coast to coast. Want to be part of all this, and think you have the ability and drive to keep pace with this exciting, ever-changing industry? Then we hope you’ll consider this posting, check out our job-listings, and explore the possibilities of working with us. Whether it be in front of the camera, on mic, online or behind the scenes, you would be joining a team that thrives on making the connections and telling the stories that are important to Canadians.

Your role

CBC/Radio-Canada in Manitoba is looking for a dynamic, Senior Communications Officer (Marketing) to join the English Communications, Brand and Marketing team. The successful candidate will execute a variety of marketing/communications strategies, projects and initiatives in support of CBC Manitoba’s multiplatform programming (television, radio and digital) and will report to the Communications Manager. This position requires someone with a passion for the CBC and a flair for connecting with audiences. You bring an innovative spirit to your work, and thrive in fast paced environments.

Some of the duties for this position may include:

  • Develop and implement targeted social influencer mapping strategies to identify new audiences, create tailored online experiences, foster brand engagement and enable ambassadors.
  • Explore, experiment and recommend social media strategies for a variety of platforms (i.e. Reddit, Tumblr, Snapchat, etc.)
  • Implement marketing strategy for digital and social platforms. 
  • Facilitate engagement with a community focus.
  • Manage and execute paid social media buys.
  • Manage and update program assets/publicity materials.
  • Cultivate and manage relationships with internal audiences. This includes working on a variety of marketing projects.
  • Develop and implement strategic, integrated marketing plans to promote programming.
  • Work closely with community partners to develop community engagement strategies and plans.
  • Conceive, plan, and produce a wide variety of marketing and promotional materials.
  • Demonstrated public speaking and networking skills.
  • Success in crafting dynamic and persuasive presentations.
  • Create and develop promotional concepts and approaches.
  • Ability to work in a fast paced environment; ability to pitch ideas and work with the news team to identify promotable stories a definite asset.

We are looking for a candidate with the following:

  • University or College graduation in Marketing, Communications, Public Relations or related discipline.
  • Five years of experience in communications, promotions, and marketing.
  • Experience in marketing (traditional, digital and social), communications, community relations, event planning and experiential marketing.
  • Demonstrated social media experience - Active and highly skilled on multiple social media platforms and online communications tools (such as Twitter, Facebook, Instagram, Conversocial, Hootsuite, etc.) and experience with social analytics and reporting.
  • Interest and acumen in digital and social media.
  • Success in crafting dynamic and persuasive social media materials.
  • Creativity and strategic thinking.
  • Superior writing and editing skills.
  • Demonstrated public speaking and networking skills.
  • Success in crafting dynamic and persuasive presentations.
  • Leadership skills (excellent planning and organizational ability).
  • Superior negotiation skills and the ability to navigate complex issues to bring about an agreement.
  • Excellent interpersonal skills.
  • Ability to work to a tight deadline.
  • Ability to provide support in a variety of roles in a team environment.
  • Excellent judgement.
  • Initiative.
  • Strong PR and content marketing skills.
  • Ability to work events at night as well as weekends.

Candidates may be subject to skills and knowledge testing.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Talent and Diversity section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by an e-mail to

How to Apply

If this sounds interesting, please apply online! We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

Please apply online at:

For list of current postings click here...

Contact for Position

CBC Radio-Canada
Winnipeg MB


Job Location

Job Level & Type
  • Intermediate Level
  • Full Time Permanent Staff Position

Listing to be posted until:
Monday, August 28, 2017